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Marketing Strategy

When a company is not earning sufficient profit, the problem is usually in one of two areas: Either the company has operational deficiencies that keep it from attracting and keeping customers, or it is failing to get the message out about its offering.

In fact, too many marketing programs are superficial - attractive in the graphics and execution, but without impact. Why? Because they lack integrity, character, core principles.  Marketing programs built on a strong strategic foundation, integrated with an intelligently developed brand, and administered with full understanding of the expected results yield high returns for the companies that produce them. The business problems we see as a direct result of poorly developed marketing strategy include: acquisition of the wrong type of customers, shrinking margins, increased sales expense, increased service costs, bloated marketing and advertising budgets, and sluggish or decreased revenue. Failure to market is ultimately failure to thrive. Most marketing missteps are the result of failure to set clear goals that are tested against the strategy and vetted in relationship to the brand. This failure results in a host of organizational problems, including off-the-mark advertising campaigns, poor customer acquisition rates, failure to increase AOV and CLTV, customer attrition, and wasteful program and promotion development.

StrategyWerx fixes these issues by helping our clients:

  • Target the right customers.
  • Clarify core messages relative to strategy and brand.
  • Build consistency and focus into all marketing and promotion activities.
  • Closely link marketing and selling strategies together.
  • Put measurement systems in place to constantly analyze marketing spend.

Marketing, branding, promotion, public relations, advertising, and selling are all elements of the overall marketing discipline. Different strategies require these elements in differing quantities, much like pancakes, cookies, bread, and glue all use water, flour, and sugar in different ways to achieve different results. StrategyWerx will help you identify which marketing elements your strategy requires. Then we help you carefully focus and design your marketing activities to get maximum results for every dollar you spend. 

Get your best message out to the right people and start spending your marketing dollars wisely. StrategyWerx will help.

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