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How We Work

active participationIf you are unsure how to use a consultant, you're not alone. Most small business owners are a bit leery about consultants. There are many reasons for this, from inexperience to worry about the fees, to mistrust. (Andrea Hill wrote an excellent article on how to hire a consultant in her blog several years ago. You may want to check it out here). As a consulting agency, StrategyWerx is different. You see, small businesses are different from large corporations, so it makes sense to adapt consulting practices to small business needs and budgets. That's what we've done.


Sure, you can hire us for the big project-based change initiatives that most consulting firms work on. In fact, we're really good at those. We can help you in the areas of strategy, planning, management, leadership development, marketing, branding, human resources, technology, operations, production, manufacturing, and sales. But what if you don't need a big project, and you still want some help? We're set up to do that too.

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About Andrea Hill

A-Hill-GrayscaleTransparent400Andrea has over 30 years professional experience as the CEO and president of start-up through mid-sized companies, and she has demonstrated serial success in leading companies through rapid and profitable growth. Her experience spans multiple industries as the CEO of Rio Grande Jewelry Supply, the president of international clothing manufacturer and direct marketer Fulcrum Direct/After the Stork, president of marketing services firm Anthill Marketing, and a founding senior executive of Playboy’s direct marketing catalog operations in music and video. She owns Hill Management Group, LLC, with the brands StrategyWerx, SupportWerx, and MentorWerx, and she is a highly regarded author of books, magazine articles, and business education curricula.


Andrea’s particular expertise is in preparing companies for growth – whether they seek to improve cash-flow for organic growth, or acquire angel or institutional investors. She uses proprietary processes for strategic planning, branding & marketing strategy, operations improvement and management, human resources strategy, and financial reporting – all areas which must be perfected in order to improve the bottom line or approach serious investors. In 2007 Andrea formed HMC Group (Hill Management Consulting, MentorWerx, and SupportWerx), providing strategy consulting, coaching, branding, and marketing services to small and mid-sized businesses.


Andrea's most recent book is the "How-to-Hire Handbook for Small Business Owners," and her new book, "Big Business Brand, Small Business Budget" will be available shortly. She has been a regular columnist for MJSA Journal since 2007, and she has also been published and frequently interviewed for publications including JCK, National Jeweler, InStore Magazine, InDesign Magazine, Multichannel Merchant, and Retailing Insight.


If you want more information about Andrea, including a list of her extensive publications, please visit her LinkedIn profile.

The Most Vertical Consulting Firm in the Jewelry Industry

Every consulting firm has its specialties, and at StrategyWerx, our wheelhouse is The Jewelry Industry. That makes us pretty special (if we do say so ourselves!), because most consultants serving the jewelry industry have a focus on marketing, or training, or retail processes. StrategyWerx serves clients including site holders, diamantaires, diamond wholesalers and distributors, large jewelry manufacturers, jewelry manufacturing contractors, brand-name jewelry lines, designers, independent retailers and retail chains. We also provide support to jewelry industry trade organizations and charities.


Prior to starting StrategyWerx, our owner, Andrea Hill, was the CEO of Rio Grande Jeweler's Supply, and she is not only a trusted expert on the entire jewelry process from the mine to the store, she is also a trusted business expert from developing strategy to marketing and sales to training and empowering teams. When she started Hill Management Group, LLC (parent company to StrategyWerx) in 2007, every sector of the jewelry industry showed up for more of the highly effective advice and direction she was already well-known for. Since then, StrategyWerx has been carefully cultivated as a full-service consulting firm that has a deep understanding of and appreciation for this very unique industry.


Not only does Hill Management Group provide unequaled business advice, but by 2008 Andrea was deeply concerned about how jewelry industry companies were persistently underserved (and sometimes taken advantage of) by marketing and advertising agencies that charged too much money for too little value. So she started SupportWerx, a marketing company specifically geared to the online, print, and event marketing needs of the jewelry industry.


Since then, we have launched our third brand, MentorWerx, which provides high-quality business education through webinars, online classes, a community, and one-on-one consulting.


When you hire StrategyWerx or SupportWerx, you not only receive the best business and marketing advice and support available, you also partner with a company that understands the jewelry industry at a depth very few individuals ever do. Try us and you'll see. We are the business that serves the jewelry business.