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Tag Archives: social media
Small business owners often ask us which social media tools to use to improve their social media performance. MJSA Journal asked Andrea Hill the same thing early in 2012. Andrea’s response was published as a sidebar in the June 2012 … Continue reading
Social media monitoring tools bump up your marketing strategy and planning Nearly all marketing strategy today includes a significant presence in social media. Many people think the most exciting thing about social media is that it’s free. A) it’s not, … Continue reading
Posted in analysis, merchandising and marketing, social media
Tagged advertising, business intelligence, communication, content, customer intimacy, decision-making, marketing, social media
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It’s easy to feel overwhelmed by all the things we’re supposed to be doing with social media . . . Twitter, Facebook, Google+, blogging . . . who has time to run a business, right? No doubt Social Media has … Continue reading
Posted in communications, merchandising and marketing, social media
Tagged advertising, blog, communication, marketing, measurement, messaging, social media
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One of my retail clients was just pitched by a local marketing firm on paying for text marketing services. For $1,000/year, the retailer can send unlimited text messages to their consumers. My client wanted to know if it was worth … Continue reading
Posted in communications, merchandising and marketing, social media
Tagged 'text marketing', advertising, communication, marketing, messaging, social media, viral
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All business owners must differentiate or compete on price, but the stakes are much higher for designer businesses. Differentiation on design is the primary argument for maintaining higher prices, and failure to do so undermines the entire business premise. Do you know which questions to ask when establishing your pricing strategy? Continue reading
Posted in economics, entrepreneurship, merchandising and marketing, strategy
Tagged cost analysis, differentiation, generic versus designer, labor cost, marketing, merchandising, pricing, social media, strategy
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Of all the companies that use the Internet for business intelligence, those who have a talent for finding the meaning and patterns behind the noise will benefit the most. Continue reading
Posted in communications, merchandising and marketing, strategy
Tagged business intelligence, content, decision-making, feedback, ideas, marketing, messaging, social media, viral
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People are getting all wrapped up in social media, thinking social media is the point. Social media is just a delivery device – a delivery device that any junior high school student can master. Marketing is the point, and content is the requirement. Continue reading
Websites, social media, blogging, and other forms of interactive marketing have greatly enhanced the marketing potential of most organizations. But beware the temptation to believe that these are all you need, or that any of them are actually “free!” Continue reading
Posted in communications, merchandising and marketing
Tagged blog, communication, marketing, messaging, relationships, relevance, RSS, social media, television
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A depressed economy takes existing conditions and magnifies them. It’s like stop-action photography. The bad business decisions we make that would normally unfold over years, instead unravel in a year, a quarter, or even a month. This is how we explain some organizations in every industry thriving while their competitors contract and fail. Continue reading
Posted in economics, general business, management and leadership
Tagged advertising, codependence, discipline, economics, layoff, social media, strategy, supply chain
3 Comments
In the 1960s Marshall McLuhan – the modern media world’s most prescient cultural forecaster – said “we are always living way ahead of our thinking.” This article examines how that truth influences most business failure to successfully market products to customers. Continue reading
Posted in communications, merchandising and marketing
Tagged advertising, communication, customer intimacy, marketing, McLuhan, messaging, relevance, social media, value
3 Comments
