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Tag Archives: marketing
Small business owners often ask us which social media tools to use to improve their social media performance. MJSA Journal asked Andrea Hill the same thing early in 2012. Andrea’s response was published as a sidebar in the June 2012 … Continue reading
Once you are armed with insights about your customers’ behavior both as shoppers and as online participants you can flesh out your marketing strategy. Look backward to look forward Get the list of every marketing activity you did last year: … Continue reading
Social media monitoring tools bump up your marketing strategy and planning Nearly all marketing strategy today includes a significant presence in social media. Many people think the most exciting thing about social media is that it’s free. A) it’s not, … Continue reading
Posted in analysis, merchandising and marketing, social media
Tagged advertising, business intelligence, communication, content, customer intimacy, decision-making, marketing, social media
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Your Marketing Strategy Will Be as Good as Your Insights The best time to create your marketing strategy for the following year is in September and October, so the marketing plans can be included in the company budgets. But invariably … Continue reading
Posted in general business, merchandising and marketing, strategy
Tagged advertising, marketing, measurement, planning, strategy
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Where costs + branding effort = margins The zeitgeist issue of the week is pricing strategy, and how to price products for acceptance in the market. This is an issue all my clients confront. For software clients, pricing strategy differs … Continue reading
Posted in economics, general business, merchandising and marketing, strategy
Tagged advertising, branding, cost analysis, margins, marketing, merchandising, pricing, pricing strategy, strategy
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Most business owners approach their P&L (profit & loss statement, often called operating statement) as a zero sum game. They want to know where they can trim spending to have more money left at the end of the month. I … Continue reading
Posted in entrepreneurship, general business, management and leadership, selling, social media, Uncategorized
Tagged advertising, marketing
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It’s easy to feel overwhelmed by all the things we’re supposed to be doing with social media . . . Twitter, Facebook, Google+, blogging . . . who has time to run a business, right? No doubt Social Media has … Continue reading
Posted in communications, merchandising and marketing, social media
Tagged advertising, blog, communication, marketing, measurement, messaging, social media
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One of my retail clients was just pitched by a local marketing firm on paying for text marketing services. For $1,000/year, the retailer can send unlimited text messages to their consumers. My client wanted to know if it was worth … Continue reading
Posted in communications, merchandising and marketing, social media
Tagged 'text marketing', advertising, communication, marketing, messaging, social media, viral
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if you understand the inputs and outputs of a business, you can make intelligent decisions about how much and where to allocate your funds and your time. Continue reading
Margin is typically viewed within its accounting framework, but the rules of business are changing and business owners must expand their understanding of how to increase margin if they want to remain competitive and profitable. This video tells you how. Continue reading
Posted in branding, entrepreneurship, general business, production, strategy
Tagged business proposition, competitiveness, cost analysis, differentiation, margin, marketing, pricing, relevance, strategy
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