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Tag Archives: branding
Where costs + branding effort = margins The zeitgeist issue of the week is pricing strategy, and how to price products for acceptance in the market. This is an issue all my clients confront. For software clients, pricing strategy differs … Continue reading
Posted in economics, general business, merchandising and marketing, strategy
Tagged advertising, branding, cost analysis, margins, marketing, merchandising, pricing, pricing strategy, strategy
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Our increasingly complex world creates consumers who seek familiarity and recognizable patterns to ease their decision-making. Business owners who sell their differences while making themselves seem very familiar will achieve the greatest success. Continue reading
Posted in branding, general business, strategy
Tagged branding, business proposition, consistency, content, decision-making, marketing
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